Zerotrillion Named PR Agency of Record for Canada Soccer 

Canada Soccer has named Canadian-owned, Zerotrillion, as its Public Relations Agency of Record (AOR) following a competitive RFP process. As the country prepares to co-host the FIFA World Cup 26™, this partnership will elevate Canada Soccer’s presence on the global stage, positioning the sport at the heart of cultural conversations beyond the game.

With a mandate to amplify the compelling stories of Canada Soccer—on and off the pitch—Zerotrillion will work alongside the Communications & Content Team to develop and execute comprehensive public relations and creative strategies. This will include securing global media coverage, creating cultural collaborations, and shaping narratives that highlight Canada Soccer’s role at the intersection of sport, music, fashion, and entertainment.

"As we get ready to welcome the world, we needed to level up and find a partner to help share our organization and player stories beyond just the pitch. Teaming up with the incredibly talented team at Zerotrillion allows us to take our public relations efforts in a more creative and global direction. Our goal is to keep our federation at the centre of national conversations — at the intersection of sport, culture, and entertainment — while connecting with a wider audience."
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​- Paulo Senra, Chief Communications & Content Officer at Canada Soccer

As a leading independent creative and PR agency with offices in Toronto, Amsterdam, and New York, Zerotrillion is known for crafting bold, boundary-pushing campaigns that resonate globally. The agency’s scope of work with Canada Soccer will include strategic communications, media relations, content development, cultural partnerships, social and digital strategy, and event activations.

"Soccer has the power to shape culture, and Canada Soccer is poised to make an indelible mark on the world stage. We are honoured to be entrusted with telling these stories and ensuring Canada Soccer is not just part of the global conversation but leading it."
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​- Aubrey Podolsky, Partner & President of Zerotrillion Toronto

With momentum building toward next summer, this partnership will ensure that Canada Soccer’s impact is felt far beyond the pitch — bringing the passion, diversity, and energy of Canadian soccer to the rest of the world.

About Zerotrillion
​Zerotrillion is an entertainment and creative services company based in Toronto, New York and Amsterdam, helping clients overcome their growth limiting challenges with moonshot creativity in branding, advertising, PR and media. For more information visit www.zerotrillion.com.