Soccer Month To Air On YTV

Ottawa, Ontario – The Canadian Soccer Association today announced a new association with YTV and Kellogg’s which will see an integrated promotion launched on-air on YTV and on-line at ytv.com. The promotion includes “Soccer Shorts” (vignettes featuring Canadian National Team players), on-line soccer…

Ottawa, Ontario – The Canadian Soccer Association today announced a new association with YTV and Kellogg’s which will see an integrated promotion launched on-air on YTV and on-line at ytv.com. The promotion includes “Soccer Shorts” (vignettes featuring Canadian National Team players), on-line soccer games, drills and tips, live webchats with Canadian National Team players and a Kellogg’s “Get on the Team” contest.
​The Soccer Shorts (vignettes) and Zone Soccer Interviews will run Monday to Friday in The Zone (4-6 pm ET/PT). They will run at least three times per week between July 1st and July 19th. There are six vignettes in all, featuring Men’s World Cup players Jim Brennan and Paul Stalteri, Women’s World Cup goalkeeper Taryn Swiatek and midfielder Kristina Kiss and Carmelina Moscato and Kara Lang from the U19 Women’s World Cup team.
​Children should visit ytv.com to play the cool online game, and to enter the Kellogg’s Get on the Team Contest to win a trip to the 2003 Women’s World Cup Qualifying Tournament (Women’s Gold Cup) in Victoria, BC in late October and early November 2002. This contest will be featured in a 30-second advertisement which we will be aired at least 192 times between June 24th and August 3rd.

Paulo Senra

Chief Communications & Content Officer | Chef des communications et du contenu, Canada Soccer

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Canada Soccer is the official governing body for soccer in Canada. In partnership with its members, Canada Soccer promotes the growth and development of soccer in Canada, from grassroots to high performance, and on a national scale. Soccer is the largest participatory sport in Canada and is considered the fastest growing sport in the country. There are nearly one million registered Canada Soccer active participants in Canada within 1,200 clubs that operate in 13 provincial/territorial member associations. Canada Soccer is affiliated with the Fédération Internationale de Football Association (FIFA), The Confederation of North, Central American and Caribbean Association Football (Concacaf) and the Canadian Olympic Committee (COC). For more details on Canada Soccer, visit the official website at www.canadasoccer.com.

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