Canada Soccer and GoGo squeeZ ®, the leading squeezable snack pouch made from 100 percent fruit, today announced an exclusive multi-year partnership that will establish GoGo squeeZ ® as the Official Fruit Snack of Canada Soccer and the Canadian Premier League.
Through this new partnership, this
\u200brapidly growing fruit snack company will become an integrated partner with both
\u200bCanada Soccer’s National Teams and the Canadian Premier League and its eight
\u200bClubs. The multi-year agreement facilitated by Canadian Soccer Business (CSB),
\u200bwill provide GoGo squeeZ ® a
\u200bpartnership platform to interact directly with soccer fans and families to
\u200bpromote new fruit snacks. GoGo squeeZ ® will
\u200balso become an Official Partner of the Canada Soccer’s Active Start Soccer
\u200bFests and Toyota National Championships and distribute fruit snacks and premium
\u200bitems to fans attending events.
“We are proud to partner with GoGo squeeZ ® and welcome them as the Official Fruit Snack partner of Canada Soccer’s
\u200bNational Teams”, said Dr. Nick Bontis, Canada Soccer President. “With the sport
\u200bon the rise across our country, adding valued partners such as GoGo squeeZ ® will serve to help contribute and elevate our continued growth. It is
\u200ban incredibly exciting time for soccer, and we look forward to collaborating
\u200bwith GoGo squeeZ ® to positively impact the Canadian soccer community from
\u200bcoast-to-coast-to-coast.”
“Beginning
\u200bwith FIFA World Cup Qatar 2022™ Qualifying matches in January, we are excited
\u200bto embark on this new partnership with Canada Soccer and the Canadian Premier
\u200bLeague,” said Robert Lafferty, General Manager at GoGo squeeZ ®. “With No Sugar Added and made from 100% fruit,
\u200bGoGo squeeZ has a wide range of nutritious, yummy, squeeZable varieties. GoGo
\u200bsqueeZ ® is a great snack for young, adventurous
\u200bathletes on and off the pitch. Nutrition is essential for our active children
\u200bto be their best selves, and we’re very pleased to have found a platform and
\u200blike-minded organizations like Canada Soccer and the Canadian Premier League to
\u200bhelp deliver this message across the country.”
GoGo
\u200bsqueeZ ® will have coast-to-coast reach through a full
\u200bsuite of sponsorship assets across the Active Start Soccer Fests program,
\u200bToyota National Championships, and with all eight Canadian Premier League
\u200bClubs, including matchday brand integration across each CPL match and original
\u200bcontent and editorial on CanPL channels, providing kids and parents with a
\u200btruly fun and delicious snack.
“We
\u200bare pleased to partner with GoGo squeeZ ® as the
\u200bOfficial Fruit Snack Partner of the Canadian Premier League,” said Shaun Guest,
\u200bVice President, Canadian Soccer Business. “Supporting young athletes to live an
\u200bactive and healthy lifestyle is an important element of player wellness, and we
\u200bare looking forward to working with GoGo squeeZ ® to
\u200bensure this message reaches as many young Canadians as possible.”
About
\u200bCanada Soccer
Canada Soccer, in partnership with its
\u200bmembership and its partners, provides leadership in the pursuit of excellence
\u200bin soccer, both at the national and international levels. Canada Soccer not
\u200bonly strives to lead Canada to victory, but also encourages Canadians to a
\u200blife-long passion for soccer. For more details on Canada Soccer, visit the
\u200bofficial website at migmultidev-canada-soccer.pantheonsite.io.
About Canadian Premier League
Canadian Premier League (CPL) is
\u200bCanada’s Tier 1 domestic professional men’s soccer league entering its fourth
\u200bseason in 2022, competing in the Concacaf and FIFA sanctioned series of
\u200bcompetitions. Playing in world-class and unique venues, and partnering with
\u200bstrong community-led ownership groups, the CPL is a league for Canadians, by
\u200bCanadians that brings professional soccer to eight communities coast-to-coast.
\u200bThe CPL has announced plans to expand to 10 markets in 2023 with a team in
\u200bVancouver and a conditional franchise awarded to Saskatoon. For updates and
\u200bmore information, please go to CanPL.ca.
About
\u200bGoGo squeeZ®
With over 130 years of expert
\u200bexperience in preparing fruit products, Materne is the fruit sauce expert! And
\u200bnow we are proud to be growing GoGo squeeZ ®, No Sugar Addedfruit pouches across all of Canada with new
\u200bvarieties and new formats. When hunger strikes or you feel the need for a
\u200bsnack, GoGo squeeZ ® is an alternative parents will
\u200bappreciate. Made from fruit, GoGo squeeZ ® is
\u200bdesigned for parents looking to prepare balanced and delicious snacks for their
\u200bchildren. With just 60 to 70 calories according to flavours and a nutritional
\u200bprofile, it’s ideal any time of day. To learn more about GoGo squeeZ ®, visit www.gogosqueez.ca
About Canadian Soccer Business
Canadian Soccer Business (CSB) represents
\u200ba suite of top-tier national assets that are core to the sport of soccer in
\u200bCanada. This includes representation for all corporate partnerships and media
\u200brights (broadcast and distribution) related to Canada Soccer’s core assets
\u200bincluding its national teams, along with all rights associated with the
\u200bCanadian Premier League – Canada’s professional men’s soccer league that debuted
\u200bcoast-to-coast in April 2019.