Canada Soccer Announces Partnership with GoGo squeeZ®

Canada Soccer and GoGo squeeZ ®, the leading squeezable snack pouch made from 100 percent fruit, today announced an exclusive multi-year partnership that will establish GoGo squeeZ ® as the Official Fruit Snack of Canada Soccer and the Canadian Premier League.

Through this new partnership, this
​rapidly growing fruit snack company will become an integrated partner with both
​Canada Soccer’s National Teams and the Canadian Premier League and its eight
​Clubs. The multi-year agreement facilitated by Canadian Soccer Business (CSB),
​will provide GoGo squeeZ ® a
​partnership platform to interact directly with soccer fans and families to
​promote new fruit snacks. GoGo squeeZ ® will
​also become an Official Partner of the Canada Soccer’s Active Start Soccer
​Fests and Toyota National Championships and distribute fruit snacks and premium
​items to fans attending events.

“We are proud to partner with GoGo squeeZ ® and welcome them as the Official Fruit Snack partner of Canada Soccer’s
​National Teams”, said Dr. Nick Bontis, Canada Soccer President. “With the sport
​on the rise across our country, adding valued partners such as GoGo squeeZ ® will serve to help contribute and elevate our continued growth. It is
​an incredibly exciting time for soccer, and we look forward to collaborating
​with GoGo squeeZ ® to positively impact the Canadian soccer community from
​coast-to-coast-to-coast.”

“Beginning
​with FIFA World Cup Qatar 2022™ Qualifying matches in January, we are excited
​to embark on this new partnership with Canada Soccer and the Canadian Premier
​League,” said Robert Lafferty, General Manager at GoGo squeeZ ®. “With No Sugar Added and made from 100% fruit,
​GoGo squeeZ has a wide range of nutritious, yummy, squeeZable varieties. GoGo
​squeeZ ® is a great snack for young, adventurous
​athletes on and off the pitch. Nutrition is essential for our active children
​to be their best selves, and we’re very pleased to have found a platform and
​like-minded organizations like Canada Soccer and the Canadian Premier League to
​help deliver this message across the country.”

GoGo
​squeeZ ® will have coast-to-coast reach through a full
​suite of sponsorship assets across the Active Start Soccer Fests program,
​Toyota National Championships, and with all eight Canadian Premier League
​Clubs, including matchday brand integration across each CPL match and original
​content and editorial on CanPL channels, providing kids and parents with a
​truly fun and delicious snack.

“We
​are pleased to partner with GoGo squeeZ ® as the
​Official Fruit Snack Partner of the Canadian Premier League,” said Shaun Guest,
​Vice President, Canadian Soccer Business. “Supporting young athletes to live an
​active and healthy lifestyle is an important element of player wellness, and we
​are looking forward to working with GoGo squeeZ ® to
​ensure this message reaches as many young Canadians as possible.”

About
​Canada Soccer

Canada Soccer, in partnership with its
​membership and its partners, provides leadership in the pursuit of excellence
​in soccer, both at the national and international levels. Canada Soccer not
​only strives to lead Canada to victory, but also encourages Canadians to a
​life-long passion for soccer. For more details on Canada Soccer, visit the
​official website at migmultidev-canada-soccer.pantheonsite.io.

About Canadian Premier League

Canadian Premier League (CPL) is
​Canada’s Tier 1 domestic professional men’s soccer league entering its fourth
​season in 2022, competing in the Concacaf and FIFA sanctioned series of
​competitions. Playing in world-class and unique venues, and partnering with
​strong community-led ownership groups, the CPL is a league for Canadians, by
​Canadians that brings professional soccer to eight communities coast-to-coast.
​The CPL has announced plans to expand to 10 markets in 2023 with a team in
​Vancouver and a conditional franchise awarded to Saskatoon. For updates and
​more information, please go to CanPL.ca.

About
​GoGo squeeZ®

With over 130 years of ​ expert
​experience in preparing fruit products, Materne is the fruit sauce expert! And
​now we are proud to be growing GoGo squeeZ ®, No Sugar Addedfruit pouches across all of Canada with new
​varieties and new formats. When hunger strikes or you feel the need for a
​snack, GoGo squeeZ ® is an alternative parents will
​appreciate. Made from fruit, GoGo squeeZ ® is
​designed for parents looking to prepare balanced and delicious snacks for their
​children. With just 60 to 70 calories according to flavours and a nutritional
​profile, it’s ideal any time of day. To learn more about GoGo squeeZ ®, visit www.gogosqueez.ca

About Canadian Soccer Business

Canadian Soccer Business (CSB) represents
​a suite of top-tier national assets that are core to the sport of soccer in
​Canada. This includes representation for all corporate partnerships and media
​rights (broadcast and distribution) related to Canada Soccer’s core assets
​including its national teams, along with all rights associated with the
​Canadian Premier League – Canada’s professional men’s soccer league that debuted
​coast-to-coast in April 2019.