Canada Soccer and Oat Canada announced today an exclusive multi-year partnership encompassing Canada Soccer’s National Teams and the Canadian Premier League (CPL). Oat Canada will be the “Official Plant Protein Partner” of Canada Soccer ahead of what is scheduled to be a very busy 2022 year including FIFA World Cup Qatar 2022™ Qualifiers and FIFA Women’s World Cup 2023™ Qualifiers. Through this new partnership, this rapidly growing food and beverage company will become an integrated partner with both Canada Soccer and the Canadian Premier League and its eight clubs.
The agreement, negotiated by Canadian Soccer
\u200bBusiness (CSB) will feature Oat Canada as the presenting sponsor of one Canada
\u200bSoccer National Team match per year, including a FIFA World Cup Qatar 2022™
\u200bQualifiers match. Oat Canada will also become an official partner of the
\u200b2022 editions of the Canadian Championship and Toyota National Championships.
“Canada Soccer is excited to welcome such a dynamic and innovative company like Oat Canada to our family of partners,” said Dr. Nick Bontis, President, Canada Soccer. “The interest and momentum for the sport in our country has never been higher and we look forward to growing together with Oat Canada.”
“As an Ex-Semi-Professional soccer player, and
\u200bhaving grown up in the Canadian Soccer system , we are truly honoured for Oat
\u200bCanada to be part of Canadian history. This partnership with Canada Soccer and
\u200bthe Canadian Premier League will advance Oat Canada’s mission to accelerate the
\u200bworld’s transition to plant-protein,” said Jamari Ambursley, Co-Founder &
\u200bCOO, Oat Canada. “We’re excited to support Canadian Soccer, to inspire and
\u200bunite with fans across the nation at a time when Canadian soccer is at its
\u200babsolute best. Through this partnership, we’re eager to learn from our athletes
\u200bhow we can best serve them and develop products that support them on their
\u200bquest to becoming the best in the world.”
Oat Canada will have coast to coast reach through a
\u200bfull suite of sponsorships assets with all eight Canadian Premier League clubs
\u200bincluding match day brand integration across each CPL match and original
\u200bcontent and editorial on CanPL channels, providing fans with more engaging and
\u200binformative updates.
“We are pleased to partner with Oat Canada – a
\u200btransformative company dedicated to sustainability and health/nutrition in the
\u200bplant protein space,” said David Clanachan, Commissioner, Canadian Premier
\u200bLeague. “Partnering with a company that is innovative and focused on
\u200bmaking change through their vision is in-line with our vision and we are
\u200bexcited to have such an exciting new company support soccer in Canada at all
\u200blevels.”
About Canada Soccer
Canada Soccer, in partnership with its membership
\u200band its partners, provides leadership in the pursuit of excellence in soccer,
\u200bboth at the national and international levels. Canada Soccer not only strives
\u200bto lead Canada to victory, but also encourages Canadians to a life-long passion
\u200bfor soccer. For more details on Canada Soccer, visit the official website at migmultidev-canada-soccer.pantheonsite.io.
About Canadian Premier League
Canadian Premier League (CPL) is Canada’s Tier 1
\u200bprofessional men’s soccer league that debuted on April 27, 2019. Playing in
\u200bworld-class and unique venues, and partnering with strong community-led
\u200bownership groups, the CPL is a league for Canadians by Canadians that brings
\u200bprofessional soccer to communities coast-to-coast. For updates and more
\u200binformation, please go to CanPL.ca.
About Oat Canada
Oat Canada is a rapidly growing food and beverage Startup from Toronto, Ontario. The company introduced the first Zero Sugar oat milk in 2020. Only a year later, with one product they are now available in over +1,300 stores across Canada, including major retailers such as Loblaws, Costco East, Longo’s and Whole Foods (January 2022). Oat Canada was also featured on CBC’s Dragons’ Den, where they received investment offers from all six Dragons. Oat Canada is committed to becoming the leader in oat protein-based products, producing low sugar, protein enriched food and beverages that challenge athletes and consumers alike to sustain their health and the planet. For more information about Oat Canada, visit oatcanada.com.
About Canadian Soccer Business
Canadian Soccer Business (CSB) represents a suite
\u200bof top-tier national assets that are core to the sport of soccer in Canada.
\u200bThis includes representation for all corporate partnerships and media rights
\u200b(broadcast and distribution) related to Canada Soccer’s core assets including
\u200bits national teams, along with all rights associated with the Canadian Premier
\u200bLeague – Canada’s professional men’s soccer league that debuted coast-to-coast
\u200bin April 2019.