{
    "title": "Canada Soccer and Meta Launch New Player-Led Content Initiative Ahead of FIFA World Cup 2026\u2122",
    "modified_at": "2026-06-12 16:30:33",
    "published_at": "2026-06-12 16:04:00",
    "url": "https://news.canadasoccer.com/canada-soccer-and-meta-launch-new-player-led-content-initiative-ahead-of-fifa-world-cup-2026",
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    "culture": "en",
    "language": "EN",
    "subtitle": "Collaboration will bring fans inside the Canada Soccer\u2019s Men\u2019s National Team experience and new digital channels added",
    "slug": "canada-soccer-and-meta-launch-new-player-led-content-initiative-ahead-of-fifa-world-cup-2026",
    "body": "<p style=\"text-align: left\">Canada Soccer and Meta today announced a new digital content collaboration that will deliver original, social-first player POV content on the road to the FIFA World Cup 2026&trade; and the tournament itself.</p><p style=\"text-align: left\">The initiative will provide supporters with a unique perspective on CANMNT through content captured by players using Oakley Meta glasses, offering authentic moments from travel, training and team life away from the pitch.</p><p style=\"text-align: left\">As part of the collaboration, Canada Soccer will also expand its presence across Meta platforms with the launch of a new WhatsApp Channel and enhanced content on Threads, creating new ways for fans to follow the team throughout the summer of 2026.</p><blockquote style=\"text-align: left\">&quot;Fans want more than just highlights, they want to experience the personalities, moments and stories that bring a team together. This collaboration with Meta will help us share the FIFA World Cup journey in a way that is immediate, personal and built for how fans consume content today.&quot;<br>\u200b<br>\u200b-<strong>Paulo Senra</strong>, Chief Communications and Content Officer at Canada Soccer</blockquote><p style=\"text-align: left\">The content will feature multiple members of the Canadian Men&rsquo;s National Team and will roll out in the lead-up to FIFA World Cup 2026&trade; and throughout the tournament.</p><blockquote style=\"text-align: left\">&ldquo;This summer&#039;s tournament coming to Canada is a once-in-a-generation moment, and we want to help fans experience it through the eyes of the players who are living it. With Oakley Meta glasses, we are enabling a new kind of storytelling: first-person, hands-free and authentically in the moment. Combined with real-time updates for fans on WhatsApp and community-driven conversation on Threads, this partnership gives Canadian supporters more ways to connect with their national team than ever before.&rdquo;<br>\u200b<br>\u200b-<strong>Timothee Deschamps</strong>, Soccer Partnerships Lead at Meta</blockquote><p style=\"text-align: left\">The program will also include educational workshops and support opportunities for the Men&rsquo;s and Women&rsquo;s National Team players focused on content creation, platform best practices and audience engagement, as well as continued training and resources to help Canada Soccer players stay safe across Meta platforms.</p><hr /><div class=\"release-content-contact\" id=\"contact-8601485b-040b-4e4e-ba42-53e89fef4d39\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Canada Soccer Media</strong>\n        <em class=\"release-content-contact__description\">Canada Soccer</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:media@canadasoccer.com\"  class=\"release-content-contact__details-list-item-link\" title=\"media@canadasoccer.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>media@canadasoccer.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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    "contacts": [
        {
            "name": "Canada Soccer Media",
            "company": "Canada Soccer",
            "description": null,
            "email": "media@canadasoccer.com",
            "website": null,
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    "author": {
        "first_name": "Canada",
        "last_name": "Soccer"
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