As Canada prepares to co-host FIFA World Cup 2026™, Canada Soccer today announced it will introduce Canada Soccer’s Men’s National Team (CANMNT) to hit Roblox game FIFA Super Soccer, launching with a limited-time event. Gamefam, the leading immersive gaming and media company for Gen Z & Alpha communities, is bringing the integration to life, introducing fans to CANMNT ahead of one of the biggest moments in Canadian sports history.
The event is timely, with Canada set to co-host the FIFA World Cup for the first time, across multiple venues. Tied to Canada’s “Our Game Now” campaign, the activation will generate excitement for CANMNT ahead of the FIFA World Cup 2026TM roster reveal on Friday, May 29, 2026, the Men’s National Team sendoff matches in early June and ultimately their FIFA World Cup 2026™ campaign this summer.
The campaign details are as follows:
The official FIFA game on Roblox has been a hit with young soccer fans, accumulating over 1.1 billion visits and averaging 1.5 million daily gameplay sessions. FIFA Super Soccer lets players compete as official clubs and national teams, join events aligned with top global leagues, celebrate the road to the FIFA World Cup 2026™, and unlock exclusive FIFA and FIFA World Cup™ gear to outfit their avatars. The partnership follows U.S. Soccer and Borussia Dortmund activations in FIFA Super Soccer.
The move is part of Canada Soccer’s expanding Roblox footprint – ensuring the organization continues its efforts to engage the next generation of soccer fans on the platform where they spend the most time. Roblox now reaches 132 million daily active users, who spend more than 2.5 hours per day on the platform. It marks the biggest Roblox activation from a Canadian sports organization.
“As our country prepares to serve as a host nation for FIFA World Cup 2026™, Canada has a once-in-a-generation opportunity to grow the game and build deeper connections with the next generation of fans. Platforms like Roblox are redefining how young audiences engage with sports – shifting fandom from passive viewing to immersive participation. Through FIFA Super Soccer, we’re able to bring Canada Soccer to Gen Z and Alpha in an authentic and culturally relevant way, while building excitement around our National Teams and the incredible moment Canada is about to experience on the global stage.”
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\u200b- Dominic Martin, Director, Marketing at Canada Soccer
“As Canada prepares to host FIFA World Cup 2026™, they’re building the next generation of soccer fandom through the platforms where Gen Z and Alpha build community and spend their time. Roblox has become a global hub for interactive sports culture, and FIFA Super Soccer is the home of soccer on Roblox, giving millions of players new ways to connect with the sport and their favorite teams. We’re proud to partner with Canada Soccer to bring the Men’s National Team into the game and celebrate a historic moment for Canadian soccer.”
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\u200b- Ricardo Briceno, CEO of Gamefam
The Canada Soccer event in FIFA Super Soccer will begin on Friday May 22, 2026, and run through Friday, May 29, 2026. While the event will conclude, the official Canada Soccer Nike match kits will remain in-game for players to use before, during and after FIFA World Cup 2026™. Fans across the world can join the action in FIFA Super Soccer for free across consoles, PCs, mobile, and tablets.
About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.
About Gamefam
Gamefam is the leading immersive gaming and media company for Gen Z and Alpha communities. Pairing expert brand strategists with world-class developers, Gamefam successfully delivers strategies for its brand and IP partners through an industry-leading network of games across Roblox, Fortnite and other platforms, driving reach and scale with 360-degree amplification programs informed by proprietary insights and measurement solutions. Established in 2019 as the first professional Roblox developer, Gamefam has now become the largest and most successful immersive gaming and media company, with over 37 billion lifetime visits and 16 million average daily visits across its 50+ live-operated game portfolio on Roblox, Fortnite and other platforms. Gamefam has delivered winning strategies, games and campaigns with top IP partners including Paramount, FIFA, Old Navy, Warner Music Group, the NFL, Netflix, Mattel, Sony, Sega and Samsung. The company successfully created three of the top 10 branded Roblox games of all time; three of the top five Roblox concerts of all time; and the first-ever brand integration into a Fortnite game. Gamefam’s top branded and original franchises include Sonic Speed Simulator, Twilight Daycare, Barbie DreamHouse Tycoon, Deadpines: Zombie Survival, Obby But on a Bike HD, FIFA Super Soccer and Car Dealership Tycoon. Gamefam has been honored by Great Place to Work®, Inc. 5000, Fast Company’s Most Innovative Companies, LinkedIn’s Top Startups, The Clio Awards, The Webby Awards and more. For more information, visit www.gamefam.com. \u200b
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