Canada Soccer and Allstate Insurance Company of Canada are
\u200bproud to announce a multi-year partnership extension, which renews the support
\u200bof Allstate Canada and its Agents for the sport of soccer at every level across
\u200bthe country. In addition to continuing its position as the official Home and
\u200bAuto Insurance partner of Canada Soccer’s National Teams, the Canadian
\u200bChampionship and Active Start Soccer Fests grassroots program, the expanded
\u200bpartnership sees Allstate Canada become an official partner of the Canadian
\u200bPremier League. The announcement builds upon the tremendous success of the
\u200bfirst five years of the relationship which kicked off in 2016.
“The support provided by committed partners like Allstate
\u200benables Canada Soccer to provide leadership for the Canadian soccer community,
\u200band to achieve our collective objectives to grow and develop the sport,” said
\u200bPeter Montopoli, Canada Soccer General Secretary. “Over the course of our
\u200bpartnership, Allstate Canada have introduced a number of initiatives which have
\u200bbeen key to engaging soccer fans from coast-to-coast and we look forward to
\u200bcontinued collaboration as we embark on an exciting future for the sport in our
\u200bcountry.”
The announcement comes at an exciting time for the sport as
\u200bCanada Soccer’s National Teams embark on an important 2021 season. The Women’s
\u200bNational Team, led by new Head Coach Bev Priestman, are preparing to compete at
\u200bthe Tokyo 2020 Olympics and build on its back-to-back bronze medal performances,
\u200bwhile the Men’s National Team will begin its qualifying campaign for the FIFA
\u200bWorld Cup Qatar 2022™ led by Head Coach John Herdman.
“Soccer fans are among the
\u200bmost passionate of all sports fans and the foundation of our arrangement with
\u200bCanada Soccer and the Canadian Premier League is to find creative, engaging
\u200bways for that audience to connect with the game they love so much,” says
\u200bMarcelo Regen, Vice President of Allstate Brand Innovation & Chief Customer
\u200bOfficer, Allstate Canada Group. “We’re thrilled to be able to extend our
\u200bpartnerships and are looking forward to bringing forward additional programming
\u200bthat benefits the growth of the sport and opportunities for fans to celebrate
\u200bThe Beautiful Game.”
Allstate Canada will leverage this strategic partnership to
\u200bcontinue its flagship soccer programing which includes the Allstate High
\u200bPerformance Soccer Clinics series featuring appearances by Canada Soccer
\u200bNational Team athletes, the ground-breaking Allstate Soccer Show, and the
\u200bfostering of strong community connections through Canada Soccer’s Active Start
\u200bSoccer Fests. In addition, Allstate will engage fans from coast-to-coast
\u200bthrough content, contests and activations around Canadian National Team and
\u200bCanadian Championship matches.
The well-received Allstate Good Hands Award campaigns will
\u200balso continue which recognize the ‘top saves’, as voted by fans, made by a
\u200bCanadian National Team and a Canadian Premier League goalkeeper, respectively,
\u200beach year.
About Allstate Insurance of Canada
Allstate Insurance Company of Canada is a leading home and auto insurer focused on providing its customers prevention and protection products and services for every stage of life. Serving Canadians since 1953, Allstate strives to reassure both customers and employees with its “You’re in Good Hands®” promise and is proud to have been named a Best Employer in Canada for eight consecutive years. Allstate is committed to making a positive difference in the communities in which it operates through partnerships with charitable organizations, employee giving and volunteerism. To learn more, visit www.allstate.ca. For safety tips and advice, visit www.goodhandsadvice.ca.
Canada Soccer & Allstate Canada Announce Multi-Year Partnership Extension\u25b6\ufe0f https://t.co/PAbqVeMTX0 pic.twitter.com/QLiE9qPI4s — Canada Soccer (@CanadaSoccerEN) March 11, 2021