The Canadian Soccer Association announced today that Peter Montopoli has been named the Association’s new General Secretary. Montopoli will manage the daily operations of the Association and act as a spokesperson for the organisation in the corporate sector, with the government, and in the soccer community.
\u200b“Soccer has such tremendous potential in this country,” says Canadian Soccer Association General Secretary Peter Montopoli. “We will all work together to ensure this sport receives the world-class treatment it deserves in Canada.”
\u200bMontopoli most recently led the Canadian Soccer Association’s way in the largest single-sport event in Canadian history, the FIFA U-20 World Cup Canada 2007. As National Event Director for the 52-match tournament, he helped Canada 2007 draw close to 1.2-million spectators, engage 469.5-million cumulative television viewers, and spark $259-million in economic impact.
\u200bMontopoli has more than 25 years of extensive sport leadership experience and success. Before joining the Canadian Soccer Association, Montopoli was the Chief Marketing Officer for Skate Canada where his milestones included the 2001 World Figure Skating Championships, an event that drew a record 215,000 spectators. He previously worked at Basketball Canada and the Ontario Basketball Association.
\u200bIn his new role with the Canadian Soccer Association, Montopoli will be in charge of management and administration of staff, strategic and operational planning, communication with the provincial and territorial associations, and marketing and revenue development. His first duties will include the implementation of the Association’s new strategic plan and collaborate with the new Technical Director in the roll out of the Association’s new long-term development plan, Wellness to World Cup.